Company News, New Products

Stetson Unveils New Fragrance Marketing Campaign

At a higher concentration than a classic cologne, Stetson Legend is crafted with contemporary notes of upcycled cedarwood, vetiver and wild desert sage.

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By: Lianna Albrizio

Associate Editor

Scent Beauty, Inc., a leading emerging omnichannel beauty platform, has launched Stetson Legend, a new luxury fragrance targeting the next generation of Stetson man.    A modern, elevated expression of the brand’s iconic Western heritage, Stetson Legend embodies the same quality and sophistication that define its iconic hats, boots, apparel and accessories, the brand says.   At a higher concentration than a classic cologne, Stetson Legend is crafted with contemporary notes of upc...

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